100 Words (Vince & Kev)

I must pass this poster 7 or 8 times on my walk to work and it’s occurred to me that there’s absolutely nothing, other than the presence of Vince Vaughn and Kevin James, to entice you into watching this. Neither the title nor the poster present any idea of plot, target audience or genre. Neither of these two are what you’d call “A-list” celebrity draws. Is this the level of ennui in the American film industry, and are we expected to fork out £10 a ticket for a film solely on the basis that it might be funny?