100 Words (Vince & Kev)
I must pass this poster 7 or 8 times on my walk to work and it’s occurred to me that there’s absolutely nothing, other than the presence of Vince Vaughn and Kevin James, to entice you into watching this. Neither the title nor the poster present any idea of plot, target audience or genre. Neither of these two are what you’d call “A-list” celebrity draws. Is this the level of ennui in the American film industry, and are we expected to fork out £10 a ticket for a film solely on the basis that it might be funny?
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I’m totes with you on that one. When the only selling point of anything is “look, we’ve got slebs in it!” I always seem to blink and move on.
Comment by Herm | January 17, 2011
…not to mention the extent of airbrushing that’s gone on in that poster.
VV (never called him that before but it looks cool) plays the same character in every single one of his films, so I’ll save £10 by recalling the cocky smartass act from one of his earlier works.
Comment by coderkind | January 19, 2011